Attracting the wrong sort...

How one of the most envied brand reinventions spectacularly backfired for Burberry.

From being associated exclusively to A-listers to becoming a national tabloid joke associated with Britain's Peasent Underclass

Chav and Proud - take the Chav test
Think Chavs are bad? Meet the Pendoos
Scum of the earth - Chav links
Chav Jokes