Bill Shankly: True Working-Class Hero
He changed Liverpool's strip to all red. The red of revolution made the players seem bigger and fiercer.
He was a proper man of the people and thought it part of his job to write to fans personally and even called on fans at their homes to discuss how the game had gone. This wasn't PR puffery, this was his way. He saw football as pure working-class art; of the people, by the people and if the team failed, then he had failed the people.
He would give tickets away to fans. It's no wonder the fans adored him really. He paid them respect and took notice of them. He saw them all as part of the same thing. They all won and all lost together.
Read Full Article John Nicholson, Football 365